Grannies In Running Shoes Are Delivering Ramen For Uber In Japan

  • Uber’s strategy for Japan, where ride-sharing is banned, is as unique as the country itself – think grandma in running shoes delivering ramen noodles.
  • The archipelago is also home to Uber’s biggest shareholder, SoftBank Group Corp., and where he’s planning to boost staff in the coming year.
  • “The elderly are actually signing up for Eats couriers,” Khosrowshahi told Bloomberg News.

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