SIGG and HP Team Up to Take the Meaning of a Custom Running Shoe to a Whole New Level

  • The FitStation platform has revolutionized the traditional shoemaking process as well as how runners and joggers manage their training, marking the beginning of the personalized customization era in the running shoe sector.
  • With the advent of AI technology, HP, an internationally renowned printer manufacturer, has dedicated itself to the research and development of higher-quality 3D printing technologies with an enhanced performance-to-price ratio, helping consumers benefit from the superiority of high technologies.
  • SIGG and HP agree that the global running shoe market will enter a promising “personalized customization era”.
  • Commenting on the cooperation, SIGG Outdoors CEO Qi Jun said, “The project jointly developed with US-based HP marks SIGG’s entry into the world’s sports goods sector of the future, one that will be characterized by forward thinking and innovation.

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